Hi, I'm Eric.

Principal · 2022 → Present

Koan Studio

Running my own content and marketing shop. Fractional leadership for some, project work for others, and early-stage companies still figuring out their first story.

• OpenAI · Creative for the go-to-market org, supporting solutions architects. Video and pitch content, with a particular focus on plugins and ImageGen.
• Burch Energy · Established and solidified the marketing function. Awareness up 60%, inbound doubled in six months, and the CEO's LinkedIn grew from 2K to 3.5K followers.

Selected clientsOpenAI · Burch Energy · ArrowCarbon · BuildingLens · West Agency · Algorand

Director of Content · 2020 → 2022

LIVEKINDLY

Led content and creative for a sustainability and plant-based media brand operating across the US and EU.

• Grew social video to 2M+ organic monthly views.
• Managed a team of 20+ producers and editors.
• EP and creative lead on Collective Kitchen, a $1M+ branded campaign spanning chef ambassadors, a recipe microsite, long-form video, editorial, and social cuts across three brands.

Principal · 2015 → 2020

Hiatus Digital

Started a creative production studio making social ads and branded content for agencies and direct-to-brand clients.

• Created Assembly Line, a stop-motion how-to series that reached 25K+ subscribers across 60+ episodes with no paid promotion.
• Brought in brand partners once the audience was there.

Creative Director of Content · 2012 → 2015

Tastemade

Built Tastemade's video operation from day one, and set the visual identity of everything that went out.

• Directed and EP'd series for AB InBev, Bacardi, AMEX, Pepsi, and Samsung.
• Created and shot Thirsty For, a tabletop drink series that won a James Beard Award.
• Managed 30+ creators, and pitched in on UX and consumer testing for the iOS app.

James Beard Award · 2014 · Thirsty For