I'm a creative and content strategist working across AI, climate, and food. I've spent close to twenty years building brands, running content programs, and putting together marketing systems for pre-launch startups, growth companies, and Fortune 500.
Fractional Head of Marketing · 2022 → Present
Built and continue to lead the marketing function for a clean-energy startup, including positioning, web properties, sales collateral, campaigns, and LinkedIn. Awareness is up 60%, inbound doubled in six months, and the CEO's LinkedIn grew from 2K to 3.5K followers.
Director of Content · 2020 → 2022
Led content and creative for a plant-based media brand operating across the US and EU. Grew social video to 2M+ organic monthly views and managed 20+ producers and editors. EP and creative lead on Collective Kitchen, a $1M+ branded campaign that combined chef ambassadors, a recipe microsite, long-form video, editorial, and social cuts across three brands.
Case study: Collective Kitchen
Principal · 2015 → 2020
Started a small creative studio making social ads, branded video, and original formats for agencies and brands. Created Assembly Line, a stop-motion how-to series that hit 25K+ subscribers over 60+ episodes without any paid promotion, then brought in brand partners.
Creative Director of Content · 2012 → 2015
Joined on day one and helped build Tastemade's video operation across originals and branded content. Directed and EP'd series for AB InBev, Bacardi, AMEX, Pepsi, Samsung. Created and shot Thirsty For, a tabletop drink series that won a James Beard Award. Managed 30+ creators and pitched in on UX and consumer testing for the iOS app.
James Beard Award · 2014 · Thirsty For
I make complicated ideas easier to explain and harder to ignore.
I started in digital video and editorial — directed 500+ pieces, wrote alongside it, built original series, led teams of producers and editors, and co-ran a mobile-filmmaking festival before most people had phones that could shoot decent video. Over time that work pulled me into content strategy, social systems, and eventually marketing end to end.
I'm UX-trained and tend to let data steer creative decisions, and am most useful to teams who move fast and don't have an obvious playbook.
A satirical, speculative interactive food project about bureaucracy, logistics, and algorithmic decision-making. Part game, part future artifact, it imagines a food system where personal taste gets processed through institutional rules.
Site coming soon
A near-future concept: a portable atmospheric water generator for people displaced by climate events. Designed during Institute for the Future training.
A secret community spent fifty years restoring Neanderthal bloodlines. Then the world found out. A 10-episode prestige limited series about science as scripture, belonging as ideology, and a civilization built on a lie.
In development
Co-founded a mobile filmmaking festival that ran for ten years. Screened at the Castro Theatre, drew 20K+ in-person attendees and 250K+ digital viewers. Sponsors included Nokia, Vimeo, and Zipcar.
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