Re.al Launch Videos
Director / Editor
OVERVIEW
For the re.al launch campaign, I employed a range of AI tools to create the series of videos. The concept was to use their new identity as the visual anchor to guide users on every asset.
This was made possible by the advances in AI tools, including Stable Diffusion ComprehAI to create the principal logo animation within the scenes. The resulting visuals, when combined using AI-powered tools (in tandem with OpenAI and Meta), produced final composites greater than the sum of their parts.
The resulting content provides the viewer with a unique visual experience communicating the narrative of the offering and subtly yet consistently reinforces the re.al brand.
CAMPAIGN VIDEOS
Announce Teaser Video
Full Overview Video
GOAL
The goal of this video was to introduce re.al and highlight its key features and benefits, positioning it as the optimal platform for users, developers, and institutions looking to unlock the true potential of RWAs.
OUTCOMES
The announce teaser video effectively communicated re.al’s ecosystem vision, mission, and purpose. It showcased the platform’s cutting-edge technology, yield-maximizing capabilities, modular construction, enhanced throughput, cost-effectiveness, EVM compatibility, strategic partnerships, interoperability, developer-friendly tools, and user-centric features. The video generated excitement and interest in re.al as the go-to platform for tokenized RWAs in the DeFi space.
